Claudio Caballero, a small-time concert promoter in Monterrey, Mexico tries to fill the shoes of his late brother by realizing his dream of bringing the superstar rock group U2 to his hometown. Desperate for capital, he places a bogus bet with mob boss Zamacona for half a million dollars-and loses. With a group of mafiosi ready to dispatch him, Claudio mutters 'No more U2', attracting the attention of Tony, Zamacona's son, who literally worships the band. Because of this, Claudio is allowed seven days to repay his debt by organizing a U2 concert with the help of Tony, who becomes his new best friend. With the deadline moving ever closer, they find themselves up against Monterrey's most successful and ruthless-promoter and a rival gang that's gunning for Tony. In Spanish with English subtitles.