In this day and age, and more importantly, in this music industry, the term "longevity" is almost as archaic a term as "artist development" and "platinum". But for Ska-Punk all-stars Less than Jake, they live and breathe all those terms, especially now as they embark on a whole new journey as independent artists. With their ninth album titled GNV FLA (coincidentally their first post-Warner Bros release) for their own label Sleep It Off, Less than Jake are returning to their roots of what makes them the Ska-Punk icons they are - the music. And it can't be any more appropriate than revolving it around the city that first birthed them, Gainsville, Florida.