Ladaniva's music draws on influences from around the world, from traditional Balkan music to maloya, jazz and reggae, with strong roots in Armenian folklore. They create irresistible melodies borrowed as much from tradition as from modernity. Singer Jacklin Baghdasaryan is of Armenian and Belarusian origin. In her early twenties, she has been living in Lille, France for a few years, where she has become a singing teacher at the MusicaLille music school. It was in Lille that she met Louis Thomas, a talented multi-instrumentalist, and they formed Ladaniva in late 2019. That same year they released the video, "Kef Chilini", which has accrued more than 25 million views on YouTube. The alias Ladaniva refers to a Russian 4x4 sold in Eastern Europe since the Cold War. A wink to Central Europe from where they draw many of their musical influences.