An over-eager newspaper reporter (Fredrich March) hot on the trail of a story ends up falling in love with his subject (Carole Lombard). But when her story turns out false, everyone involved goes beyond simple truth-bending to save face! This landmark screwball comedy was the first-ever to be shot in Technicolor (offering an amazing look at New York City in the 1930s), and features a brilliant musical score by Oscar Levant. This film also provided the foundation for a popular Broadway musical (Hazel Flagg) and the 1954 Martin & Lewis film Livin' It Up.