From Cleveland via New York and LA, Joshua Radin is the uniquely word-of-mouth global success story that's just about to get a whole lot bigger with the release of his third album the Rock and the Tide. Radin only turned to music after college-a friend gave a demo to a TV producer who promptly used it in Scrubs in early 2004. Other Hollywood types found his music just as evocative, and soon various Radin songs were being heard 75 times on TV shows (Grey's Anatomy, Brothers and Sisters, American Idol), as well as movies (The Nanny Diaries, the Last Kiss) and ads.