Love blooms for a New York reporter (Van Heflin) during a small-town tulip festival when the youngest of the seven Van Maaster daughters (Kathryn Grayson) captures his heart. But Papa Van Maaster (S.Z. Sakall) insists his girls get married chronologically. And since the snooty oldest daughter doesn't even have a suitor, the other six - all of whom have admirers - may have a long wait for the altar! Director Frank Borzage (The Mortal Storm, 1932's a Farewell to Arms) brings his master-of-romance touch to all the lovesick complications seven sweethearts and their beaus can create. Music buoys the merriment along, including the oompah-pah-and-dance-filled festival and Grayson adorning several numbers with her silvery soprano.