Teeflii's organic success paved the way for his deal with Epic Records and STARR. He's an integral part of a new generation of Los Angeles artists - a collection of singers, rappers and producers redirecting and redefining what L.A. music sounds and feels like. With his trilogy of Annie RU O'tay mixtapes, he's garnered a name for himself at radio and on YouTube, and delivers a debut studio album of STARR quality.