The unlikely story of Build-A-Bear Workshop, the experiential teddy bear phenomenon that took the world by storm. Stuffed with heartfelt testimonials, expert analysis and even a teddy bear heist, the film chronicles the history of the company, it's seamless integration into pop culture and it's growth alongside ever-changing landscapes over the course of 25 years. Starring Pete Holmes, Jon Lovitz, Jerry Mathers, Mike Tyson, Heather Dubrow, Mario Lopez and more.