Hoping to score a hefty ransom for the safe return of his daughter, three amateur thugs kidnap Emma Rodriguez from the home of her father, drug king pin Carlos Rodriguez, and force her to record a video of herself pleading for her life. But what they don't know is that Emma is all but estranged from her notorious father, and the murderous blood that made Carlos a name to fear in the underworld also runs through her veins. As time ticks away and the unlucky threesome find themselves in more and more danger in the form of the police, crime bosses, and Carlos himself, they must find a way to keep their once perfect plan in order before all hell breaks loose.